CLIENT
Logos Property South East Asia
approach
We opted to use email marketing and social media to demonstrate the impact of the customer via storytelling. An existing subscriber list was migrated to an integrated email marketing platform where data-led insights of user and customer behaviour was segmented to maximise audience engagement and retention. Social media was used successfully to grow audience reach and increase brand equity.
RESULTS
Within six months, the customer list grew by 42%. Email engagement increased through a strategy of regular newsletters and a series of product, content and human interest pieces. Open rates increased to over 50% and average click rates of 4.2%, well above industry benchmarks for e-retailers. Social media engagement grew to a point where third party sponsorship became a new income stream.
CLIENT
Logos Property South East Asia
SCOPE OF WORK
Full industrial marketing campaign
Market entry and launch
Industrial leasing campaign
Marketing strategy and branding
Website development and launch
Digital marketing
Display suite design
Challenge
Logos Property entered the fastest growing market in south east Asia with the acquisition of a 8 ha industrial site located in Jakarta, Indonesia. The flagship property, a multilevel modern logistics facility, the first of its kind in Indonesia. Along with significant investment in the acquisition, Logos had an ambitious investment pipeline. Brand new to this market, Logos needed local insight into the market as well as with property marketing expertise to successfully launch and satisfy investors.
approach
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RESULTS
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