BUY FROM THE BUSH

Buy From The Bush Christmas campaign in 2021 with the help of Kutah Marketing's Thea Maclean
A media kit designed to demonstrate the opportunities available for partners and stakeholders of Buy From The Bush

SCOPE OF WORK

  • Email marketing

  • Performance marketing

  • Google analytics

  • SEO

  • Media and activations

  • Partnerships and collaborations

Challenge

In 2021, the national conversation had shifted from Australia’s worst drought in history to the COVID-19 pandemic. Maintaining relevance and momentum in a highly competitive and saturated space of e-retail was critical for the success of the organisation. Maximising revenue, audience growth and brand awareness at a time when typical consumer behaviours were turned upside was crucial.

Using Paid Meta advertising to boost sales and brand awareness
Buy From The Bush Christmas campaign in 2021 with the help of Kutah Marketing's Thea Maclean
A Buy From The Bush Media Kit prepared for clients and stakeholders by Kutah Marketing
Buy From The Bush Easter campaign in 2021 with the help of Kutah Marketing's Thea Maclean
A new content initiative is designed to drive brand awareness and reinforce the values and mission of Buy From The Bush. Prepared by Kutah Marketing founder, Thea Maclean
Buy From The Bush Easter campaign in 2023 with the help of Kutah Marketing's Thea Maclean

approach

We opted to use email marketing and social media to demonstrate the impact of the customer via storytelling. An existing subscriber list was migrated to an integrated email marketing platform where data-led insights of user and customer behaviour was segmented to maximise audience engagement and retention. Social media was used successfully to grow audience reach and increase brand equity.

RESULTS

Within six months, the customer list grew by 42%. Email engagement increased through a strategy of regular newsletters and a series of product, content and human interest pieces. Open rates increased to over 50% and average click rates of 4.2%, well above industry benchmarks for e-retailers. Social media engagement grew to a point where third party sponsorship became a new income stream.

Next

Goodman South Sydney